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The Impact of Social Media on Indian Cinema: A Double-Edged Sword

Indian cinema, with its century-long legacy, has always evolved alongside technology—from black-and-white silent films to colorful blockbusters, from single-screen theaters

August 9, 2025 6 min read Bollywood marketing, cancel culture Bollywood, celebrity social media presence, cinema and social media, film piracy in India, film promotions in India, Indian Cinema, Indian cinema challenges, Indian film industry trends, Indian movies global reach, movie marketing strategies, OTT platforms India, social media impact, social media influence on movies, viral marketing in films