Biggest threat to mainstream media is the mainstream media channel itself : Shri Anurag Thakur
New Delhi: Information and Broadcasting minister, Shri Anurag Thakur today inaugurated the 47th Annual Gathering and 20th Meeting of Asia-Pacific Institute for Broadcasting Development (AIBD) in presence of Union Minister of State for Information and Broadcasting (I&B) Dr. L Murugan, Secretary, I&B Shri Apurva Chandra and Director, AIBD Ms Philomena Gnanapragasam.
Speaking on the occasion Shri Thakur has said that the biggest threat to mainstream media is not from new age digital platforms, but rather the mainstream media channel itself. He went on to say that real journalism was about facing the facts, presenting the truth and letting all sides the platform to present their views.
Inviting guests who are polarising, who spread false narratives and who shout at the top of their lungs damages the credibility of a channel, the Minister remarked. “Your decisions regarding the guest, the tone and visuals – define your credibility in the eyes of the audience. The view may stop for a minute to watch your show, but will never trust your anchor, your channel or brand as a trusted and transparent source of news”, he further added.
The Minister exhorted the broadcasters present on the occasion to not to watch the narrative be defined by soundbites but redefine it yourself and set the terms for the guests and the channel.
Posing prodding questions to the audience the Minister asked “Are you going to watch as the younger audience switches and sweeps through the shrill on TV news or are you going to bring back the Neutrality in News and Discussion in Debates to stay ahead of the game?”
Shri Anurag Thakur credited the AIBD leadership during the COVID pandemic for keeping the member countries connected online and maintaining a constant dialogue on how media can mitigate the impact of the pandemic. He noted “member countries were immensely benefitted through sharing of information on the latest developments in the medical field, positive stories of Covid warriors and more importantly in countering fake news which was spreading faster than the pandemic.” Shri Thakur congratulated Director of AIBD, Ms. Philomena, President of AIBD General conference, Mr. Mayank Agrawal and the member countries who worked together in building a strong media response to Covid pandemic in the Asia Pacific region.
Speaking on the theme of the event ‘Building a stronger future for broadcasting in the post pandemic era’, the Minister remarked that “though broadcast media is and has always been in the mainstream of journalism, the COVID-19 era has shaped its structure in a more strategic way. Covid pandemic has taught us how the right and timely information can save millions of lives. It is media which brought the world on one platform during this difficult phase and reinforced the spirit of one global family. “ Presenting the role of Indian media during the pandemic as a success story, he said that the media ensured that COVID-19 awareness messages, important government guidelines and free online consultations with doctors reached everyone in nook and corner of the country.
Shri Thakur prodded the member countries to set up cooperation in the area of good quality content exchange. Programme exchanges through such co-operation bring the world cultures together. Such media partnerships between the countries help in building strong people-to-people bonds, he said.
In conclusion, the Minister underlined that media, in all its forms, has immense ability to shape public perceptions and perspectives as an effective tool of empowerment. “It is imperative to create an enabling environment for our journalists and broadcasters friends for making the space of media more vibrant and rewarding”, he added.
Shri Mayank Agarwal, Chief Executive Officer, Prasar Bharati and President, AIBD, in his remarks said that AIBD continued its training and capacity building programmes even during lockdowns. 34 training programmes were conducted in last year alone and were focused on tradition as well as emerging issues like climate change, green technologies, sustainable development, faster reporting, programming for children etc.
Sh Agarwal highlighted that with increase in use of internet in broadcasting, training of journalists in cyber security journalism has become imperative, he said. He added that AIBD is the first set up to take this up as part of its training programmes.
Ms Philomena Gnanapragasam said that content is going to determine the future of media and how the content is shared and monetised will determine the future of broadcasting. She also thanked all the delegates and representatives of various organisations for their presence.
During the event, Union Minister Shri Anurag Thakur presided over the award presentation for 2021 and 2022. The Appreciation Award for 2021 was conferred on Radio Television Brunei. The Appreciation Award for 2022 was shared by Ministry of Economy, Civil Service, Communications, Housing and Community Development, Republic of Fiji and Fiji Broadcasting Corporation.
The Lifetime Achievement Award for 2022 was conferred on Shri Mayank Agarwal, CEO, PB and President, AIBD.The Lifetime Achievement Award for 2021 was given to Mr Khieu Khanharith, Minister of Information and Communication, Cambodia.
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