LIC bags Guinness world record for selling highest life insurance policies in 24 hrs
New Delhi: Life Insurance Corporation of India on Saturday said it has earned a Guinness World Record title for most life insurance policies sold in 24 hours.
LIC, in a statement, announced that Guinness World Records has officially recognised a remarkable accomplishment by its dedicated agency network on January 20, 2025. On that day, 4,52,839 LIC agents collectively issued an impressive 5,88,107 life insurance policies across the country.
“It is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents. This achievement reflects our deep commitment towards our mission to provide vital financial protection to our customers and their families,” the statement said.
This record-setting effort was part of the ‘Mad Million Day’ campaign, an initiative led by LIC MD and CEO Siddhartha Mohanty, who had encouraged every agent to issue at least one policy on the day.
Expressing his gratitude, Mohanty thanked all customers, agents, and employees for contributing to the success of this historic event.
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