Mahindra SUV Launch: NU_IQ Platform and Four Global Concepts Revealed Under Vision 2027

Mahindra & Mahindra Ltd, India’s leading SUV maker, has unveiled its long-term product roadmap under the Global Vision 2027, announcing the all-new NU_IQ platform – a modular and multi-energy architecture that will underpin the company’s next generation of SUVs. As part of this global strategy, Mahindra also showcased four advanced SUV design concepts – Vision.S, Vision.T, Vision.SXT and Vision.X – developed to address changing consumer demands and strengthen the company’s international presence in both right-hand and left-hand drive markets.

Mahindra unveils four SUV concepts under Global Vision 2027, based on the all-new multi-energy NU_IQ platform. The Vision Series, Vision.S, Vision.T, Vision.SXT and Vision.X will take global C-segment luxury vehicles head on.

— Mahindra Automotive (@Mahindra_Auto) August 15, 2025

R. Velusamy, President – Automotive Business (Designate) at Mahindra & Mahindra Ltd. and Managing Director of Mahindra Electric Automobile Ltd., described the platform as the start of a new era for Mahindra SUVs. He said the NU_IQ platform allows the company to deliver powerful, safe and emotionally engaging SUVs, without requiring customers to compromise on design, performance or capability. The architecture is engineered for maximum flexibility, supporting a variety of body styles and powertrains – including internal combustion, hybrid and fully electric systems.

Pratap Bose, Chief Design and Creative Officer, Auto & Farm Sectors, underlined that the new concepts reimagine what Mahindra SUVs can be, featuring bold forms that are emotionally resonant and aimed at building a long-term connection with drivers. He emphasised that the design approach is based on the “Opposites Attract” theme, ensuring that contrasting characteristics are integrated to create vehicles that are both functional and eye-catching.

Co-developed by the Mahindra India Design Studio in Mumbai (MIDS) and the Mahindra Advanced Design Europe studio in Banbury, UK (MADE), the four new concept vehicles reflect Mahindra’s evolving HEARTCORE design philosophy – combining strong Indian roots with global design sensibility. The vehicles will be produced at Mahindra Research Valley, with production expected to start in 2027.

Bold Global Strategy Drives Mahindra SUV Launch With NU_IQ Platform

According to Mahindra, the NU_IQ architecture has been created to identify and address “white spaces” within the SUV market, introducing vehicles that are both distinctive and globally relevant. It features a flat-floor layout, which is a first for an ICE-based SUV and provides enhanced interior space and improved boot capacity. Furthermore, upcoming production vehicles will offer both front- and all-wheel-drive configurations, reflecting the platform’s technical flexibility.

Mahindra added that each of the four concepts demonstrates a different interpretation of the brand’s design language. Vision.S displays a muscular and contemporary stance, highlighting athleticism and proportionate design. Vision.T underscores Mahindra’s heritage with a boxy profile and timeless design cues, evolving from the 2023 Thar.e concept. Vision.SXT introduces a pickup-style configuration that reflects versatility and confidence, while Vision.X represents a dynamic, sculpted sub-four-metre SUV suited for both city use and rugged terrain.

Mahindra SUV Launch Marks New Era With NU_IQ Platform and Four Concepts

Each concept emphasises the use of Mahindra’s NU_UX technology interface, integrated with next-generation domain architecture to enhance digital connectivity and day-to-day usability. Nalinikanth Gollagunta, CEO of Mahindra’s Automotive Division and Executive Director at Mahindra Electric Automobile Ltd., stated that NU_IQ is not merely a product platform but a roadmap for the company’s global future. He noted that it combines international design standards with advanced technology to create vehicles that are aspirational, accessible and aligned with Mahindra’s commitment to performance, style and sustainability.

Mahindra confirmed that the production versions of these concepts will be launched across both domestic and international markets, including regions where left-hand drive vehicles are predominant. The company aims to strengthen its global footprint with products that integrate luxury, off-road capability and advanced technology, while staying true to its identity as a manufacturer of rugged and reliable SUVs.

In line with Mahindra’s broader corporate strategy, the Global Vision 2027 reflects a shift towards premium, design-led innovation at a global level. Founded in 1945, the Mahindra Group currently operates in over 100 countries and employs more than 260,000 people across a diverse range of sectors – including farm equipment, electric mobility, IT services, renewable energy, agriculture, hospitality and real estate. The company remains committed to environmental, social and governance (ESG) principles, aiming to drive rural prosperity and enhance quality of life in urban areas.

With the introduction of the NU_IQ platform and four visionary SUV concepts, Mahindra is signalling a bold new chapter for its global ambitions and setting the stage for an exciting future in the SUV segment.

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