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India’s appetite for gold investments has reached historic levels. According to the latest World Gold Council (WGC) report, gold investment demand in India soared to a record USD 10.2 billion in the September quarter of 2025, marking a 20 percent year-on-year surge. The sharp rise came as domestic investors rushed to buy gold bars and coins amid a sustained rally in gold prices. India, the world’s second-largest gold consumer, saw investment demand touch 91.6 metric tonnes, accounting for 40 percent of total gold consumption — the highest ever recorded.
India’s gold investment demand reaches record USD 10 billion
The WGC highlighted that India’s gold investment demand reaches record USD 10 billion in the September quarter due to rising gold prices and portfolio diversification among investors. Local gold prices have surged 56 percent so far in 2025, following a 21 percent jump last year. Earlier this month, gold touched a record ₹132,294 per 10 grams, driving investors to view gold as a key hedge against inflation and market volatility.
Jewellery demand declines amid record prices
While investment demand hit new highs, overall gold consumption declined 16 percent to 209.4 tonnes. Jewellery demand dropped sharply by 31 percent to 117.7 tonnes as record prices deterred retail buyers. WGC India CEO Sachin Jain said, “Gold has become a mainstream asset as investors diversify portfolios and boost allocations, even among those with little prior exposure.”
Festive and wedding season to boost next quarter
The December quarter is expected to show stronger numbers as the festive and wedding seasons typically drive gold purchases. Jain expressed optimism, stating that gold demand would see a seasonal rebound, though total annual demand in 2025 is projected between 600 and 700 tonnes, the lowest since 2020 and down from 802.8 tonnes in 2024.
Gold prices driving investment trends
Experts believe that the ongoing surge in gold prices and global economic uncertainty are key factors influencing Indian investment behavior. With returns from traditional assets fluctuating, investors are turning to gold as a stable and inflation-resistant asset class.
India’s growing preference for investment-grade gold over jewellery signifies a notable shift in consumer behavior, highlighting gold’s evolution from a luxury item to a financial instrument.
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