Kriti Sanon Responds to Raksha Bandhan Backlash With Sister Nupur

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Kriti Sanon shared a Raksha Bandhan post with her sister Nupur Sanon amid the recent controversy.
The actress has previously said that the meaning of Raksha Bandhan goes beyond clothing and traditional expectations.
The earlier jewellery advertisement featuring Kriti had faced criticism on social media and was later withdrawn.

MUMBAI: Bollywood actress Kriti Sanon has seemingly responded to the criticism surrounding her recent Raksha Bandhan advertisement, choosing a light-hearted social media message rather than directly engaging with her critics.

The actress shared a photograph showing her and her sister Nupur Sanon’s hands adorned with rakhi, shifting the focus from the controversy to the emotional meaning of the festival.

Kriti Sanon Raksha Bandhan Post Takes a Dig at Critics

On Friday, Kriti posted the picture on social media with a caption suggesting that the debate over her festive outfit was still continuing, while she and her sister were concentrating on the significance of Raksha Bandhan.

Her message appeared to take a playful swipe at what she referred to as the “fashion committee”, while wishing everyone on the festival.

The post quickly attracted supportive reactions from several followers.

Fans Defend Kriti Sanon

A section of social media users backed the actress and argued that people should have the freedom to celebrate festivals according to their own traditions and personal beliefs.

Some comments praised Kriti for responding to online criticism without escalating the controversy, while others described her post as a confident response to internet trolls.

The discussion also highlighted the diversity of festival celebrations in India, with supporters arguing that traditions can be expressed differently by different families and communities.

What Started the Raksha Bandhan Controversy?

The controversy began after Kriti appeared in a jewellery advertisement released around Raksha Bandhan.

The actress wore an off-white outfit featuring a bralette-style blouse, cape and draped skirt. The advertisement also presented a pet dog as part of the Raksha Bandhan celebration.

Some social media users criticised the styling and questioned whether the presentation reflected the traditional character of the festival.

Others objected to the advertisement’s unconventional portrayal of the brother-sister festival.

Following the backlash, the advertisement was eventually withdrawn by the brand.

Kriti Sanon Had Earlier Explained Her View

Kriti had already addressed the criticism in a social media note, explaining that she believes the essence of a festival is connected more closely to emotions and the meaning behind a tradition than to the clothes worn during its celebration.

She also spoke about her relationship with Nupur, explaining that the sisters tie rakhi to each other and see their bond as one based on mutual care and protection.

The actress further extended that sentiment to her pets, describing them as members of the family.

Why Kriti’s Latest Post Matters

Rather than reopening the debate over the advertisement, Kriti’s latest post placed the emphasis on her relationship with her sister and the emotional side of Raksha Bandhan.

The response also reflects a broader discussion on social media about whether traditional festivals must always be represented through conventional clothing, rituals and family roles.