“Bridging Advice Gap for India’s 55 Million Mutual Fund Investors a Big Opportunity: PowerUp Money CEO”

PowerUp Money, a Bengaluru-based fintech startup, is aiming to bridge the “advice gap” in India’s rapidly growing mutual fund market. With over 55 million investors and SIP inflows at record highs, the startup sees a huge opportunity in redefining how Indians manage their wealth.

Key Highlights:

• Founder & CEO Prateek Jindal emphasizes the need for data-driven, AI-powered, and mobile-first investment advisory that focuses more on advice than just access.
• The company offers:
  • Power Mutual Funds – a free tool to analyze portfolios in under 30 seconds.
  • PowerUp Elite – a ₹999/year premium membership offering end-to-end guidance without AUM-linked fees.
• Their focus is solely on mutual funds, citing their reliability, transparency, and long-term wealth-building potential.
• Backed by SEBI-registered RIA credentials, PowerUp ensures unbiased advice and full transparency.
• Tools like Portfolio vs Market and Rolling Returns provide smart benchmarking and actionable insights for self-directed investors.
• Tech-first approach enables personalised advice at scale, with early data showing 3–7% better returns for users following their recommendations.
• Future roadmap includes in-app transactions, expert-managed portfolios, and expansion beyond mutual funds.

Why This Matters:

• Investor Pain Point: Many retail investors start investing but don’t know how to monitor or improve their portfolios.
• Advisory Void: Traditional wealth management often ignores small investors or charges high AUM-linked fees. PowerUp is changing that.
• Tech Innovation: Use of back-tested models, rolling return analytics, and index benchmarking offers users clarity not found on many DIY platforms.
• Massive TAM (Total Addressable Market): With mutual fund AUM expected to double to ₹150 lakh crore by 2030 and investor count projected to hit 10 crore, PowerUp Money is positioning itself to lead the wave.

Analysis:

PowerUp Money is essentially building a “Zerodha for mutual fund advisory”, focusing on:

• Low-cost, high-quality advice
• Transparent, commission-free models
• DIY-friendly yet data-rich tools
• Trust-building via SEBI registration and proprietary research

This model could disrupt traditional wealth advisors and fintech apps that only enable transactions but don’t offer robust guidance.

(The content is sourced from agencies and has not been edited by mtimes.co.in.)

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