National Broadcasting Day: Celebrating India’s Radio Legacy Since 1927
New Delhi: July 23 holds a special place in the history of Indian media as it marks the birth of organised radio broadcasting in the country. On this day in 1927, the Indian Broadcasting Company (IBC) began its first-ever radio transmission from Bombay (now Mumbai), a moment that laid the foundation for the evolution of radio in India.
Why National Broadcasting Day is Celebrated on July 23
To commemorate this landmark, National Broadcasting Day is observed annually on July 23. The day serves as a reminder of the powerful role broadcasting has played in shaping India’s information landscape, culture, and communication over the decades.
The Birth of Indian Broadcasting
The IBC was established as a private company under British colonial rule, with a licence to operate radio services. Its Bombay station went live on July 23, 1927, followed by a Calcutta (now Kolkata) station on August 26 the same year. The programming included news, music, talks, and cultural content, catering primarily to urban audiences with access to expensive radio sets.
While the broadcasts were well-received, financial constraints plagued the company. Limited advertising revenue and operational challenges led to its liquidation in 1930.
Government Takeover and Rise of All India Radio
Following IBC’s collapse, the government took charge of broadcasting, establishing the Indian State Broadcasting Service (ISBS) on April 1, 1930. In 1936, this service was renamed All India Radio (AIR) — a name that resonates across the country even today.
Later, in 1956, AIR adopted the iconic name Akashvani, and in 1957, it launched the Vividh Bharati Service, focusing on popular film music and entertainment.
A Tool of Unity, Education, and National Development
Radio has been a silent but powerful contributor to India’s journey — from the freedom movement, where it united voices against colonial rule, to the post-independence era, where it served as an educational lifeline for rural populations.
Through its motto, “Bahujana Hitaya, Bahujana Sukhaya” (For the welfare of many, for the happiness of many), Akashvani continues to inform, educate, and entertain millions. AIR has played a vital role in:
- Spreading literacy
- Promoting public health awareness
- Supporting agriculture and rural empowerment
- Preserving India’s diverse cultural heritage
A Legacy That Lives On
From its humble beginnings in 1927 to becoming one of the largest radio networks in the world, India’s public broadcasting journey is a testament to the enduring power of sound in connecting communities. As the country celebrates National Broadcasting Day, it also honours the voices, stories, and innovations that have made radio an integral part of everyday life.
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