Amazon Kisan Store: The Indian Council of Agricultural Research (ICAR) in New Delhi signed an MoU with Amazon Kisan to combine their resources and create synergy in guiding farmers on scientific production of various crops for optimum yield and profitability.
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ICAR will provide technological backstopping to the farmers through Amazon’s network. It will improve farmers’ livelihood and boost crop yield. This MoU in farmer’s partnership with Amazon Kisan program will help ensuring access to high quality fresh produce for consumers across India, including through Amazon Fresh.
Dr. Himanshu Pathak, Secretary DARE & Director General ICAR, emphasised the need of secondary agriculture for better farmer payment on this occasion. He also emphasised the significance and relevance of vital inputs in agriculture, as well as season-based crop strategies. He stated that ICAR will work with Amazon on innovations, capacity building, and knowledge transfer.
On the behalf of ICAR, Dr US Gautam, Deputy Director General (Agricultural Extension) and Mr. Sidhrtha Tata, Senior Product Leader from Amazon Fresh Supply Chain & Kisan signed the MoU.
The results of a pilot project in Pune between ICAR-KVK and Amazon have inspired the collaboration to be expanded further in order to extend the precision agriculture practises created via significant study. Krishi Vigyan Kendras will benefit a broader population of farmers by utilising their technological basis through knowledge transfer and capacity building projects.
ICAR and Amazon will collaborate on further farmer engagement programmes at Krishi Vigyan Kendras, including demonstrations, trials, and capacity building efforts aimed at improving farming practises and farm profitability. Amazon will also provide training and assistance to farmers in promoting their goods through its online platform, allowing for direct relationships with consumers.
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