NITI Aayog Celebrates One-Year Anniversary of Shoonya Campaign

New Delhi: NITI Aayog held a day-long forum today to commemorate the one-year anniversary of Shoonya, India’s zero pollution e-mobility campaign.

Shoonya is a consumer awareness campaign to reduce air pollution by promoting the use of electric vehicles (EVs) for ride-hailing and deliveries. The campaign has 130 industry partners, including ride-hailing, delivery and EV companies.

Today’s forum provided opportunities for partners to share knowledge and learnings and initiate collaborative engagements. During the focused discussions, corporates shared their challenges in scaling EVs and solicited feedback on driving impact through the campaign.

“The success of the Shoonya campaign is evidence that the green mobility revolution is knocking on our doors. The future belongs to a shared and connected world through electric mobility.” said  G20 Sherpa Amitabh Kant.

All the partners participated in today’s forum and shared their success stories and commitments toward fleet electrification. G20 Sherpa Amitabh Kant, NITI Aayog CEO Param Iyer, MyGov CEO Abhishek Singh, Delhi Government Principal Secretary Ashish Kundra, Mahindra Electric Mobility CEO Suman Mishra, and several others attended the event.  

What is Shoonya?

Rapid global urbanization and e-commerce sales are driving significant growth in urban freight and mobility demand. In India, these sectors are expected to grow at a CAGR of 8% through 2030. If this demand is met by internal combustion vehicles (ICE), it would significantly increase local air pollution, carbon emissions, and lead to adverse public health effects. EVs offer an opportunity to address these challenges. Compared to ICE vehicles, EVs do not emit PM or NOx emissions at the tailpipe; they release 60% less CO2 and have 75% lower operating costs. Shoonya supplements existing national and sub-national EV policies as well as corporate efforts in India by creating consumer awareness and demand for zero pollution rides and deliveries in Indian cities.

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