The Board of Control for Cricket in India (BCCI) has officially announced Apollo Tyres as the new lead sponsor of Team India, marking a landmark partnership between Indian cricket and one of the global leaders in the tyre industry.
This agreement marks Apollo’s first-ever foray into Indian cricket sponsorship and succeeds the previous deal held by Dream11.
Details of the Agreement
| Particulars | Details |
|---|---|
| Sponsor | Apollo Tyres |
| Previous Sponsor | Dream11 |
| Deal Duration | 2.5 years (concluding in March 2028) |
| Coverage | Indian Men’s and Women’s teams across all formats |
| Logo Placement | Apollo Tyres logo on Team India jerseys |
| Brand Presence | Apollo and Vredestein (available in 100+ countries) |
Statements from BCCI Officials
- Devajit Saikia, Honorary Secretary, BCCI
“The arrival of Apollo Tyres as our new sponsor is a testament to the consistent performance of our teams. This partnership speaks volumes about the sport’s unparalleled reach and influence.” - Rajeev Shukla, Vice-President, BCCI
“This is a momentous occasion, bringing together the spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The bidding process reflects the strong confidence in Team India’s global brand.” - Prabhtej Singh Bhatia, Treasurer, BCCI
“Apollo’s forward-thinking approach aligns with our vision for the game’s future. This collaboration will help Indian cricket continue its global growth.” - Rohan Gauns Dessai, Joint Secretary, BCCI
“We welcome Apollo Tyres as our new partner and look forward to a long and fruitful association.”
Apollo Tyres’ Vision for the Partnership
Neeraj Kanwar, Vice-Chairman & MD, Apollo Tyres Ltd, said:
“Cricket’s unmatched popularity makes it an honour for us to become the lead sponsor of Team India. This partnership is about national pride, consumer trust, and supporting Indian sport at the highest level.”
Why This Partnership Matters
- For BCCI: Secures a higher sponsorship value through a competitive bidding process, reflecting cricket’s growing commercial power.
- For Apollo Tyres: A massive platform to reach millions of cricket fans, aligning its brand values of performance and safety with the spirit of Team India.
- For Fans: A chance to see one of India’s iconic brands support the game that unites the nation.
FAQ Section
Q1. Who is the new lead sponsor of Team India?
A. Apollo Tyres has been announced as the new lead sponsor of Team India by BCCI.
Q2. How long is the BCCI-Apollo Tyres sponsorship deal?
A. The agreement spans 2.5 years, concluding in March 2028.
Q3. Which brand did Apollo Tyres replace as Team India’s sponsor?
A. Apollo Tyres replaced Dream11 as the lead sponsor of Team India.
Q4. Will Apollo Tyres sponsor both men’s and women’s teams?
A. Yes, the sponsorship covers both Indian men’s and women’s national teams across all formats.
Q5. What does Apollo Tyres gain from this partnership?
A. Apollo Tyres gains a powerful platform to connect with millions of cricket fans, strengthen brand visibility, and showcase its values of performance and trust.
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