VIVO 30th Anniversary: Launches First Mixed Reality Headset, Unveils New Imaging Strategy

August 21, 2025 MTIMES 84 Views mixed reality, mobile imaging, MR headset launch, Qualcomm XR2+ Gen 21, smartphone technology, vivo, vivo 30th anniversary, vivo Vision Discovery Edition, ZEISS partnership 3 min read

Dongguan, China – vivo marked its 30th anniversary in grand style with the vivo Vision Launch Event & Imaging Grand Ceremony, where it unveiled its first-ever mixed reality (MR) headset – vivo Vision Discovery Edition. The launch cements vivo’s entry into the MR space, making it the first Chinese smartphone company to operate in both smartphones and MR products.

vivo Vision Discovery Edition: A New Era in Mixed Reality

Four years in development, the vivo Vision Discovery Edition brings a lightweight, ergonomic design (just 398g) with powerful performance driven by the Qualcomm Snapdragon® XR2+ Gen 21 platform. The MR headset features:

Dual Micro-OLED 8K binocular displays with cinema-grade visuals.
1.5° precision eye-tracking & 26 DoF fingertip gesture recognition.
Immersive 120-foot virtual theater screen for entertainment & gaming.
Advanced OriginOS Vision for natural gesture-based interactions.

With this innovation, vivo aims to bring MR beyond labs into daily entertainment, gaming, productivity, and immersive video experiences.

vivo Upgrades Imaging Strategy: Next-Gen Ecosystem with ZEISS

Alongside the MR launch, vivo announced a comprehensive imaging strategy upgrade, building an ecosystem around scenario-based photography and videography. Key highlights include:

Collaboration with ZEISS to advance optical imaging.
First smartphone company to apply a 200MP telephoto sensor (BlueImage × Samsung HP9).
Proprietary VS1 + V3+ imaging chips for enhanced portraits, low-light, and telephoto.
New features: Multi-Focal 4K 120fps Slow Motion, AI Erase for Live Photos, AI Customized Beautification, and more.

The brand also revealed winners of the 2025 vivo VISION+ Mobile PhotoAwards, which saw 500,000+ global submissions, all captured on vivo smartphones.

30 Years of vivo: Looking Ahead

Speaking at the event, Hu Baishan, Executive Vice President & COO, highlighted vivo’s century-long vision:

“Our path is about passion fueled by technology, rooted in humanity, and putting users first. With vivo Vision Discovery Edition, we bring immersive tech closer to everyday life.”

With 30 years of innovation behind it, vivo is now aiming at the future of mixed reality, imaging excellence, and global tech leadership.

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