New Delhi: The Department of Consumer Affairs has ordered NCCF and NAFED to start selling tomatoes at a retail price of Rs. 50 per kg as of August 15th, as the drop in tomato prices in the wholesale markets,
Tomatoes were first sold at retail in Delhi-NCR on July 14, 2023. Up to August 13th, 2023, the two agencies had purchased a combined 15 lakh kg of tomatoes, which they are now continuously distributing to retail customers in the nation’s major consumption hubs. Delhi-NCR, Rajasthan (Jaipur, Kota), Uttar Pradesh (Lucknow, Kanpur, Varanasi, Prayagraj), and Bihar (Patna, Muzaffarpur, Arrah, Buxar) are among these places.
Initially fixed at Rs. 90 per kg, the retail cost of tomatoes purchased by NCCF and NAFED was later cut to Rs. 80 per kg as of July 16, 2023, and then to Rs. 70 per kg as of July 20, 2023. The recent price cut to Rs. 50 per kg will help consumers even more.
By stationing its mobile vans at 70 places throughout Delhi and 15 locations each in Noida and Greater Noida over the last few days, NCCF has significantly increased the amount of tomatoes delivered to retail customers. Additionally, NCCF regularly sells tomatoes in retail settings using the Open Network for Digital Commerce (ONDC) technology.
The Department of Consumer Affairs had instructed NCCF and NAFED to start buying tomatoes from mandis in Andhra Pradesh, Karnataka, and Maharashtra for simultaneous distribution in major consumption centers where retail prices had increased most in July.
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