Housing and Urban Affairs Ministry Starts Swachh Diwali Shubh Diwali campaign
New Delhi: As part of Swachh Bharat Mission-Urban 2.0, the Housing and Urban Affairs Ministry today started the Swachh Diwali Shubh Diwali campaign. The campaign’s idea highlights how crucial it is to have a tidy and environmentally responsible celebration.
This campaign seeks to create a sense of community and environmental responsibility by encouraging people to buy locally produced goods, celebrate Diwali without using single-use plastics, and give pre- and post-Diwali cleaning top priority. It will go on till this month’s 12th. The campaign seeks to invoke the values of Mission LiFE (Living for Environment), Swachh Bharat, and the cultural significance of Diwali.
With Diwali just around the corner, homes are in full celebratory mood. In every home, Swachhata takes center stage as people get busy cleaning up before Diwali. Cleaning is not just for homes during Diwali. To ring in the celebrations, the entire town works together to make sure the streets, marketplaces, and neighborhoods are tidy. It is also usual to replace outdated and ineffective objects with new ones during this event.
The idea of Swachh Diwali Shubh Diwali underscores the significance of a clean and environmentally friendly celebration, reinforcing the fundamental values of Mission LiFE, which seeks to protect and maintain the environment and bring about a pro-planet behavioral change in lifestyle. With the help of this program, people will be encouraged to buy locally produced goods, celebrate Diwali without using single-use plastic, and prioritize maintaining their homes both before and after the holiday.
The ultimate goal is to develop a sense of responsibility towards the environment and communities. By doing this, it hopes to promote an environmentally friendly and sustainable approach to the festival.
MyGov, the government’s platform for citizen interaction, and the Mission have teamed up for the “Swachh Diwali Shubh Diwali” – Signature Campaign. To demonstrate their commitment to celebrating a clean, green, and Diwali without the use of single-use plastics, citizens are urged to participate in the nationwide signature drive. On MyGov, citizens can register for a Swachh Diwali between November 6 and 12.
Many civic groups will promote the Signatory Initiative, enabling individuals to participate and express their commitment to a clean and environmentally friendly Diwali.
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